Working with ARN offers us the access to and backup from a wide network of other very experienced professionals and experts from other nutritionists to foot trimmers and vets, to work through any issues or design and implement protocols that works for our herd.
The short version
- We use a small number of strictly necessary cookies to run the website. These are always on.
- We use analytics cookies (Google Analytics) and marketing cookies (Meta, X/Twitter, YouTube, Vimeo, ShareThis) only if you agree to them.
- When you first visit, a banner lets you accept or reject non-essential cookies. Rejecting is as easy as accepting, and no non-essential cookie is set until you choose.
- You can change your mind at any time using the “Cookie settings” link in the website footer, or through your browser.
This policy should be read together with our Privacy Policy, which explains how we handle personal data more generally.
1. About this policy
This policy explains how Advanced Ruminant Nutrition Ltd uses cookies and similar technologies on www.arn-ltd.co.uk, what each one does, how long it lasts, and how you can control them.
It is written to reflect the Privacy and Electronic Communications Regulations 2003 (“PECR”), the UK GDPR, and the Information Commissioner’s Office (“ICO”) guidance on the use of cookies and similar technologies.
“We”, “us” and “our” means Advanced Ruminant Nutrition Ltd, a company registered in England and Wales (company number 06006141), registered office 14 Mannin Way, Lancaster Business Park, Lancaster LA1 3SW. We are the data controller for personal data processed through cookies on this website.
2. What cookies and similar technologies are
A cookie is a small text file that a website asks your browser to store on your device. When you return, the browser sends the cookie back, so the site can recognise your device, remember your settings, or measure how the site is used.
“Similar technologies” do the same kind of job by other means. This website also uses:
- Local storage and IndexedDB — larger stores kept in your browser, used mainly by embedded YouTube and Meta content.
- Tracking pixels — tiny image or script requests (for example from Meta and X/Twitter) that record that a page or action loaded.
- Software Development Kits (SDKs) and tags — third-party scripts, such as Google Analytics, that read and write the cookies listed below.
Wherever this policy says “cookie”, it means all of these technologies. The ICO’s rules on consent apply to all of them equally.
3. How we ask for your consent
The first time you visit www.arn-ltd.co.uk — and again once your stored preference expires — you are shown a cookie banner. From it you can:
- Accept all cookies;
- Reject all non-essential cookies (this option is given equal prominence to “Accept”); or
- Open the detailed settings and choose category by category — Preferences, Statistics (analytics) and Marketing.
Strictly necessary cookies do not need your consent and cannot be switched off, because the site cannot work properly without them. Every other cookie is blocked until you give consent, and your choice is recorded so we can demonstrate it.
Consent is not bundled with anything else, we do not treat continued scrolling or browsing as consent, and no boxes are pre-ticked.
Changing your mind. A “Cookie settings” link in the website footer re-opens the banner at any time so you can withdraw or change your consent. Withdrawing consent is as easy as giving it. Cookies already set before you withdrew are removed by the consent tool or expire as shown in the tables below; you can also clear them in your browser.
4. Strictly necessary cookies
Always onSet without consent under PECR regulation 6(4). Used only to deliver the website and its security, never for analytics or advertising.
| Name | Provider & domain | Purpose | Storage | Duration |
|---|---|---|---|---|
| PHPSESSID | Advanced Ruminant Nutrition Ltdarn-ltd.co.uk (first party) | Keeps your session together as you move between pages (for example when using a form). | HTTP cookie | Session |
| CookieConsent | Consent management toolarn-ltd.co.uk (first party) | Stores the cookie choices you made in the banner so you are not asked again on every page. | HTTP cookie | Up to 1 year |
| __sharethis_cookie_test__ | ShareThisarn-ltd.co.uk (first party) | Written by the social sharing buttons purely to check whether your browser will accept a cookie. Holds no data. | HTTP cookie | Session |
| rc::a | Google reCAPTCHAgstatic.com / google.com (third party) | Helps reCAPTCHA tell real visitors from automated bots so contact forms can block spam and abuse. | Local storage | Persistent |
| rc::c | Google reCAPTCHAgstatic.com (third party) | Session-scoped counterpart of rc::a, used for the same bot-detection check. | Local storage | Session |
| __cf_bm | Cloudflarevimeo.com, twitter.com, t.co (third party) | A bot-management token that Cloudflare sets so embedded Vimeo and X/Twitter content stays available and protected. Appears only once that embedded content loads. | HTTP cookie | 30 minutes |
Note on embeds. __cf_bm and the reCAPTCHA stores are only necessary for the third-party service that sets them. Where that service is an optional embed (a Vimeo or X/Twitter player), it — and its cookies — loads only after you accept the relevant category.
5. Analytics cookies
Consent required — “Statistics”Set only if you accept the Statistics category. They help us understand which pages are useful so we can improve the site.
| Name | Provider & domain | Purpose | Storage | Duration |
|---|---|---|---|---|
| _ga | Google Analyticsarn-ltd.co.uk (first party) | Assigns a random ID to your browser so Google Analytics can count you as one returning visitor rather than many. | HTTP cookie | 2 years |
| _ga_<container-id> | Google Analytics 4arn-ltd.co.uk (first party) | Keeps track of your current visit (session state) for the specific GA4 property. Shown as _ga_# in automated scans. | HTTP cookie | 2 years |
| _gid | Google Analyticsarn-ltd.co.uk (first party) | Distinguishes visitors over a rolling 24-hour period to produce daily usage statistics. | HTTP cookie | 24 hours |
| _gat | Google Analyticsarn-ltd.co.uk (first party) | Limits how often data is sent to Google’s servers (request throttling) on busy pages. | HTTP cookie | 1 minute |
| _gali | Google Analyticsarn-ltd.co.uk (first party) | “Google Analytics link identifier”. Records which link on a page you clicked so reporting can attribute the click accurately. | HTTP cookie | Session (about 30 seconds) |
Google Analytics is configured so that these cookies load only after consent. Google acts as our processor for analytics; see section 7 for information about where data is processed.
6. Marketing and social-media cookies
Consent required — “Marketing”Set only if you accept the Marketing category. They power embedded videos and social features, and let us and our partners measure and target advertising.
Meta (Facebook & Instagram)
| Name | Provider & domain | Purpose | Storage | Duration |
|---|---|---|---|---|
| _fbp | Meta Platformsarn-ltd.co.uk (first party, set by the Meta Pixel) | Identifies your browser to Meta for delivering and measuring adverts on Facebook and Instagram. | HTTP cookie | 3 months |
| lastExternalReferrer | Meta Platformsconnect.facebook.net (third party) | Records the website you were on immediately before arriving here, for Meta attribution. | Local storage | Persistent |
| lastExternalReferrerTime | Meta Platformsconnect.facebook.net (third party) | Stores the time associated with lastExternalReferrer. | Local storage | Persistent |
X / Twitter
| Name | Provider & domain | Purpose | Storage | Duration |
|---|---|---|---|---|
| personalization_id | X Corp.twitter.com (third party) | Set through the X integration; used by X to personalise content and advertising and to measure ad performance. | HTTP cookie | 2 years |
| muc_ads | X Corp.t.co (third party) | Used by X for conversion tracking and to optimise advertising. | HTTP cookie | 2 years |
| i/adsct | X Corp.t.co, twitter.com (third party) | A conversion-tracking pixel that records advertising-related actions taken after seeing an X advert. | Tracking pixel | Session |
| _twpid | ShareThis / X Corp.arn-ltd.co.uk (first party, set by ShareThis) | Links your visit to a ShareThis / X partner identifier used for share and audience analytics. | HTTP cookie | About 1 year |
YouTube (embedded videos)
| Name | Provider & domain | Purpose | Storage | Duration |
|---|---|---|---|---|
| VISITOR_INFO1_LIVE | Google / YouTubeyoutube.com (third party) | Estimates your connection speed, remembers player preferences, and helps YouTube decide which adverts to show. | HTTP cookie | 6 months |
| YSC | Google / YouTubeyoutube.com (third party) | Assigns a unique ID to your viewing session to keep a count of views for embedded videos. | HTTP cookie | Session |
| TESTCOOKIESENABLED | Google / YouTubeyoutube.com (third party) | Checks whether your browser accepts cookies before the video player fully loads. | HTTP cookie | 1 day |
| __Secure-YEC | Google / YouTubeyoutube.com (third party) | Stores your consent state for YouTube features. | HTTP cookie | About 13 months |
| __Secure-YNID | Google / YouTubeyoutube.com (third party) | A Google security and preferences identifier served with the embedded player. | HTTP cookie | About 6 months |
| __Secure-ROLLOUT_TOKEN | Google / YouTubeyoutube.com (third party) | Controls the staged roll-out of new features to the embedded player. | HTTP cookie | About 6 months |
| LAST_RESULT_ENTRY_KEY | Google / YouTubeyoutube.com (third party) | Remembers your most recent action in the player interface. | Local storage | Persistent |
| yt-icons-last-purged | Google / YouTubeyoutube.com (third party) | Housekeeping timestamp for when the player last cleared its cached interface icons. | Local storage | Persistent |
| ytidb::LAST_RESULT_ENTRY_KEY | Google / YouTubeyoutube.com (third party) | Stores the same “last action” value in the browser’s IndexedDB database. | IndexedDB | Persistent |
| YtIdbMeta#databases | Google / YouTubeyoutube.com (third party) | Keeps an index of the IndexedDB databases the player has created. | IndexedDB | Persistent |
| LogsDatabaseV2:V#||LogsRequestsStore | Google / YouTubeyoutube.com (third party) | Temporarily buffers the player’s diagnostic log entries before they are sent to Google. | IndexedDB | Persistent |
| ServiceWorkerLogsDatabase#SWHealthLog | Google / YouTubeyoutube.com (third party) | Stores health and error diagnostics for the player’s background service worker. | IndexedDB | Persistent |
Embedded YouTube and Vimeo videos, ShareThis sharing buttons and the Meta and X pixels are all part of the Marketing category. If you do not accept it, that content is replaced with a placeholder or a plain link and none of the cookies above are set.
7. Third-party services and international transfers
Some cookies are set by third parties whose content we embed or whose tools we use. We do not control those cookies. Their own policies apply:
- Google (Analytics, reCAPTCHA, YouTube) — policies.google.com/technologies/cookies
- Meta Platforms (Facebook Pixel) — facebook.com/policies/cookies
- X Corp. (X/Twitter) — help.x.com/en/rules-and-policies/x-cookies
- Vimeo — vimeo.com/cookie_policy
- ShareThis — sharethis.com/privacy
- Cloudflare — cloudflare.com/cookie-policy
Several of these providers are based in the United States and may process data there or in other countries outside the UK. Where that happens, transfers are protected by an appropriate safeguard recognised under the UK GDPR — the UK extension to the EU-US Data Privacy Framework where the provider is certified, or the International Data Transfer Agreement / addendum to the EU Standard Contractual Clauses. Our Privacy Policy has more detail on international transfers and your rights.
8. How to change or withdraw your choices
On this website
Use the “Cookie settings” link in the footer of any page. It re-opens the consent banner so you can turn categories on or off or reject everything non-essential. Changes take effect straight away for new cookies; existing non-essential cookies are cleared by the consent tool or expire as shown above.
In your browser
You can block or delete cookies in your browser settings. This works for every website you visit, not just ours. Note that blocking strictly necessary cookies may stop parts of this site working.
Opting out of analytics and advertising
- Google Analytics opt-out browser add-on: tools.google.com/dlpage/gaoptout
- Your Online Choices (UK/EU advertising preferences): youronlinechoices.com/uk
9. How long cookies stay on your device
Each table above gives the lifetime of every cookie. In summary:
- Session cookies are deleted when you close your browser.
- Persistent cookies stay until they reach the expiry date shown, or until you delete them. Durations on this site range from one minute (_gat) to two years (_ga, muc_ads, personalization_id).
- Local storage and IndexedDB entries have no fixed expiry and remain until cleared by the third party or by you.
Your consent itself is remembered for up to 12 months, after which the banner is shown again.
10. Changes to this policy
We review this policy whenever we add, remove or change the services on our website, and at least once a year. The “last updated” date at the top shows when it last changed. Significant changes affecting non-essential cookies will be reflected in the consent banner, and you will be asked to make your choices again.
11. Contact us and your right to complain
Data controller
Advanced Ruminant Nutrition Ltd
14 Mannin Way, Lancaster Business Park, Lancaster LA1 3SW (registered office)
Correspondence: Unit 4, Strands Barn, Strands Farm Lane, Hornby, Lancaster LA2 8JF
Cookie and privacy queriesEmail: office@arn-ltd.com
Telephone: 01524 263139
Complaints to the regulatorIf you are unhappy with how we handle cookies or your personal data, you can complain to the Information Commissioner’s Office: ico.org.uk/make-a-complaint, or call 0303 123 1113. We would welcome the chance to resolve your concern first.
Audit reconciliation. This policy accounts for all 37 entries identified in the cookie scan of www.arn-ltd.co.uk. Automated scanners list some cookies more than once — once per domain they were seen on (for example _ga, _fbp and _twpid appear against both “co.uk” and “arn-ltd.co.uk”, and __cf_bm and i/adsct appear against several provider domains). The “co.uk” provider label is a truncation produced by the scanner and refers to the same first-party cookie on arn-ltd.co.uk.
